Lanzarote sets its sights on Poland
Lanzarote is continuing to conquer the emerging Polish market.
The arrival of passen-gers from direct flights from Poland has experienced an increase of 43.1 per cent in the first ten months of this year, from 29,829 travellers to 42,677.
Two hundred travel agents from TUI Poland, Itaka and Rainbow Tours have been visiting the island on a fact-finding tour and the Cabildo is confident of excellent results.
The island was also recently represented at a major travel fair in Warsaw as part of Lanzarote’s bid to diversify its market. The 43.1 per cent increase so far surpasses all the other islands, with the Canary average being 13.2 per cent. Tourism councillor Echedey Eugenio said: “We have set our sights on Poland, a country with nearly 38.5 million inhabitants, with one of the strongest emerging market economies in Eastern Europe, with regular GDP growth, above the European average, even during the crisis.”
The Cabildo is stressing its excellent air links, natural beaches and abundance of different attractions, including the Atlantic Museum, the first underwater museum in Europe, its gastronomy and sporting offers.
It is expected that for the next summer season 2018, Polish tourists who arrive in Lanzarote with TUI Poland will increase to reach the figure of 6,000.