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Tourists and hotels urged to play their part in “Puerto Recycles” 

Puerto de la Cruz has pledged its commitment to becoming a world leader in recycling by launching the second phase of an ambitious project.

“Plan 70/20: El Puerto Recicla” (“Plan 70/20: Puerto Recycles”) aims to improve the selective collection rates of the tourist municipality so that by 2020, a 70 per cent ratio of reuse and recycling will be achieved.

The big difference for Puerto is that it wants to achieve these recycling targets ten years earlier, in 2020, rather than the 2030 set by the European Commission.

The priority will be the hotel sector and actions will be carried out aimed at citizens and the educational community.

Details of the second phase to be launched in the coming weeks were revealed at a press conference.

The initiative is being promoted by the council’s general services department in collaboration with the Government of the Canary Islands, Tenerife Cabildo, Ecoembes, Ashotel and Ecovidrio, managed by the Canarias Recicla Foundation.

Those present included the Mayor, Lope Afonso; councillor for general services, works and industry, Ángel Montañés; the Chief of Service of the Environment and Sustainability Area of the Cabildo, Alejandro Molowny; the Director General of the Canarias Recicla Foundation, Carlota Cruz; the Manager of the Canary Islands Ecovidrio, Jorge Lorenzo; and the Vice President of Ashotel for the north, Enrique Talg.

The Mayor highlighted what it means for Puerto de la Cruz to participate and promote, along with the other actors involved, in a project of this importance.

“It places us at the forefront of tourism destinations in terms of management, work and research in the generation of waste,” he said.

Sr. Montañés said that the main concerns that the authority had when starting the mandate were “debt and sustainability, hence the first phase of the project.”

 ”In this second phase, we will re-examine what is happening in the different hotel establishments where we acted in the first phase to correct those issues that have not been corrected until now,” he explained.

“We will also add new actions that will address the citizenship in general and the educational group.”

The Director General of the Canarias Recicla Foundation, Carlota Cruz, explained that this stage will continue to give priority to the actions of the hotel and extrahotel sector, given the “importance of the tourist population in the generation of waste in the city.”

To this end, it will continue to carry out formative and informative visits that will allow “to identify what are the problems that the sector is facing and to subsequently select a battery of innovative proposals that contribute to reverse the situation, transfor-ming this territory and convert it into an example of sustainable waste management “.

During the visit, in addition, the establishments will be informed about the new waste ordinance that Puerto council wants to approve soon. These actions will be complemented by tailor-made trainings for each establishment, with prizes, with the objective of “publicly recognising those hotels and apartments that register the best recycling figures, rewarding their environmental commitment and putting in value the actions carried out,” stressed Carlota Cruz.

In this sense, the vice president for the northern area of Ashotel, Enrique Talg, affirmed that the hotel sector is the “main actor that gene-rates waste by its volume”. He advocated encouraging tourists to deal with waste as they would do at home.

Another of the fundamental aspects of this project is the correct treatment of glass. For this, Ecovidrio is actively involved in the project with the aim of making citizens understand that “recycling a container helps the environment,” said Ecovidrio’s Canarias Manager, Jorge Lorenzo.

In the first phase of Puerto Recycles, the organisers worked with 70 accommoda-tion establishments, both hotels and apartments and 496 businesses in the central área.