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Flourishing Puerto holds its head high at World Travel Market 

PAGE 9 FLOURISHING

Puerto de la Cruz was represented at the World Travel Market in London with the backdrop of the best occupancy figures in recent years.

The Mayor, Lope Afonso and councillor for tourism, Dimple Melwani faced a busy schedule of meetings with confidence and optimism due to Puerto’s revived and flourishing fortunes, strengthened with the figures for the first four months of 2017.

The latest Barometer of Profitability and Employment of Spanish Tourism Destinations prepared by Exceltur confirmed a 12 per cent increase in the average income per available room (RevPar), standing at 58.8 euros, almost twice as much as in 2010, and an increase of 6.3% in tourist employment, with a total of 6,157 new members of the Social Security.

These data are complemented by the best occu-pancy figure in recent years, standing at an average of 86.9%, eliminating seasonality, with the occupancy rates being constant during the first four months of the year. This figure is well above the Spanish average of occupation which stands at 59.8%, with Puerto de la Cruz being the Spanish destination with the most reserves.

Sr. Afonso said they were delighted to have attended the fair to turn the spotlight on Puerto as an upward destination.

Tui UK, Thomas Cook, Allsun, Der Touristik, Expedia, Tripadvisor, among others, were some of the scheduled meetings in which the Puerto representatives attended.

“In these meetings with different tour operators and agencies we intend to reinforce the presence of Puerto de la Cruz as a destination in the British market, presenting the actions that have already been developed and those planned in the short and medium term, within the Improvement Plan, Modernisation and Competi-tiveness (PMM) and the new guidelines that are part of the new positioning of the city as a tourist destination, “said the tourism official, Dimple Mel-wani.

The United Kingdom is the main tourist issuing market, with a share of 36.6% (at the end of 2016) of British visitors arriving in Tenerife. It currently represents 4.6% (data accumulated August 2017, according to the report published by Turismo de Tenerife) of the total share of tourists staying in Puerto de la Cruz and this year the number of British tourists staying represents the most important variation in recent years, monopolising a greater market share, “with a variation compared to 2016 of 28%, which encourages us to continue working in this line with the British market,” explained she explained.