El Hierro launches new paragliding training centre with top competition
A new promotional campaign and competition has been launched by El Hierro Cabildo to strengthen the tourist image of the island as a paragliding destination.
World champion in paragliding acrobatics Horacio Llorens helped to launch the new Air Academy training centre with El Hierro president Belen Allende.
The campaign began on November 2nd and continues until December 3rd.
Belen Allende stressed the importance of paragliding in the El Hierro brand and stated that the island continues to be a reference for extreme sports lovers in contact with nature, outdoor activities and the practice of paragliding.
The island has become an international benchmark because of the special conditions offered by the natural El Golfo amphitheatre for this sport, something confirmed by the celebration of the International Concen-tration held every year.
The campaign will be disseminated on social media and digital media aimed at the Spanish, German, British, French, Irish and Italian markets.
A competition has also been launched on www.airacademyelhierro.com to find two winners (one amateur, one professional) to fly with Horacio Llorens and receive a masterclass.
Three amateur videos will be made with the basic level winner with simple tricks and three others with the advanced level. The six videos will be tutorial, the most sought after video type in this type of market.
The winners, who will meet on December 6th, will have to be federated to be able to fly. Their expenses for the trip to El Hierro will be met so they can enjoy the paragliding flights over the impressive Valle del Golfo from February 19th to 25th, 2018.