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Thoughts already turn to Christmas as Arona promotes local shopping 

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Arona is to invest 60,000 euros to support the training, promotion and revitalisation of local trade.

The local council’s economic development department approved the investment through subsidies for the commercial associations of the municipality.

The sector brings together more than 2,100 businesses, which make this area of the south of Tenerife one of the main commercial centres of the island.

Councillor for economic promotion, Dácil León Reverón, said the deadline for submitting proposals for all activities planned during 2018 would soon open, with subsidies to be paid in advan-ce, with a maximum of 10,000 euros per association.

“We want to directly support the growth and improvement of the competitiveness of our commercial fabric, which has a long tradition and experience in the urban centres, welcoming buyers from all over the island,” he said. “It also presents a very high potential for our tourism reality and as a nucleus of transport of passengers, since we receive daily hundreds of Canary residents from other islands and tourists from all continents.”

This initiative is in addition to other actions promoted by the department, also specifica-lly aimed at SMEs, to boost the commercialisation of the different areas, as well as cooperation and ongoing dialogue with associations. In addition, he announced that work is already underway on the Christmas campaign to encourage shopping in the nearby trade and other complementary actions to revitalise public spaces.

Meetings have already been held with the representatives of the municipal associations, as well as with the business community in the areas that do not have an association, in order to encourage them to create representative entities that are essential to this and other lines of subsidies, as well as the different strategies of promotion and development that are promoted from the different administrations.

All the rules for the new grants will appear on www.arona.org