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Tenerife to go pink for cancer awareness campaign 

Pink bows will be appearing in all sorts of places in Tenerife and other Canary islands as a new campaign to raise awareness of cancer swings into action.

The Italo-Canaria Charitable Association (ABIC) and the Association of Women with Breast Cancer of Tenerife (AMATE) presented the campaign “Tenerife en Rosa” in Adeje.

The event, which was held at the FIT, within the Costa Adeje Tourist Development Centre, was chaired by the Mayor of the municipality, José Miguel Rodríguez Fraga, and the Mayor of Santiago del Teide, Emilio Navarro. Also present were the councillor for social affairs of Arona, Elena Cabello Moya; councillor for health protection and quality of life of Adeje, Amada Trujillo Bencomo; as well as Maria del Carmen Bonfante, president of Amate; and Guido Gianoli, president of Abic.

The main action to be carried out around this initiative will be “filling the streets of the whole island with pink bows,” said the president of Abic during the ceremony.

The organisers will be delivering thousands of meters of tape of that colour to different administrations, associations and groups so that they can begin to place bows in the cities and towns who are supporting the campaign.

“We have requests from all the municipalities of Tenerife and many of the island of La Palma, who have already contacted us,” said the president of Amate.

The bows are already going up in both Adeje and Arona, who are the first to start with this campaign.

“There are many initiatives that try to emphasise the three fundamental aspects to fight against this disease and, in all of them, they will always find support for the municipality of Adeje and its residents,” said the Mayor, Sr. Fraga.

“Early detection, prevention and research are fundamental and the whole society’s commitment to them is indispensable to attract attention , now that civil society has more and more weight and tools to collaborate.”

Sr. Fraga added: “Tenerife in Rosa is a good initiative to work on supporting people with this problem, which are many, especially women; so I am especially happy to join many other municipalities such as Arona or Santiago del Teide.”

The mayor of Santiago del Teide indicated that for his municipality “and for the whole southern region it is important to create platforms that sensitise and show the unity of the entire population to offer a coordinated work before a disease that suffers one in three people”.

“We must change the statistics, detect early and insist on research and, from that, from Santiago del Teide we will always contribute our bit of sand,” he said.

Many institutions and companies are collaborating like the Spanish Association Against Cancer, the Rotary Club Tenerife Sur, the Obra Social of La Caixa, AM Bordados or Canarias Flyers, in addition to the different municipalities.

The campaign will continue to spread through Santiago del Teide, Guia de Isora, the rest of municipalities in the southern region, the metropolitan area and northern Tenerife, concluding with concrete actions to mark the International Day of the Fight against breast cancer, on October 19th.