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La Laguna’s tourism approach attracts national interest 

National experts in tourism are interested in the attractions of La Laguna as a World Heritage City.

The local council’s tourism department colla-borated in the organisation of a working meeting with the main national tourism experts, with the aim of publicising the attractions of the municipality.

Different tourist clusters of Spain were interested in knowing the success case of La Laguna as a World Heritage City, endorsed by UNESCO. From the Tourism area, a guided tour through the streets of the city was carried out, showing the efforts that are being made to position La Laguna as a differentiated, competitive and innovative destination but which, in turn, works to preserve the legacy of being a World Heritage City.

The experts, who were on the island to celebrate the first national meeting of clusters of Tenerife, stressed the impor-tance of working together to develop strategies and create synergies that consolidate La Laguna as a unique destination and a must visit loca-tion.

In addition, they were able to share a dinner together with representatives of the municipal corporation, in which they exchanged their visions and knowledge to enhance the image of the sector in La Laguna municipality.