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Pineapple from El Hierro to hit the shelves as island diversifies 

PAGE 14 PINEAPPLE

A special pineapple which is helping El Hierro to diversify its agricultural products will soon be appearing in the supermarkets of Tenerife and Gran Canaria.

The island is making plans for the commercial distribution of the fruit from the IV Gama range which specialises in the minimum of processes for the best results.

At first, it wil be distributed to the local market but the other two islands will follow.

President of the Cabildo de El Hierro, Belén Allende said the pineapple was of vital importance for the Valley of El Golfo which was adapting to the new demands of the market.

She said the IV Gama range represented “the new times” and “maintained our stan-dards of quality and health control.”

Its sale would also boost the income of El Hierro, she added.

The new enterprise has involved public-private collaboration, including the pur-chase of new equipment and scientific research carried out by the ICIA and the Cabildo.

The transport network itself will be essential for the success of the venture as the useful life of this product, which comes packaged with 400 grams of weight and an approximate sale price of 2.5 euros (equivalent to that of this fruit at Natural), is 12 days.

The objective is to reach the supermarket the same day or day after its packa-ging.

The production of tropical pineapple in El Hierro conti-nues to be the most prominent in the Canaries with 140 hectares of the crop.

Within the producers, SAT Frutas de El Hierro is the largest producer of tropical pineapple in Spain and, along with its associated companies, contributes 50 per cent of all production in the Valle del Golfo.

“The production of tropical pineapple in El Hierro goes well because it is all sold and there is more demand for land to be put into operation. Our objective now is to move forward in the Regeneration Plan of this crop, whose project is already drafted and we hope that soon the construction of a Centre for the Research and Development of the Tropical Pineapple in the Canary Islands will begin, “said Juan Pedro Sánchez, Cabildo councillor for the rural environment.