Social networks put Canaries in the spotlight
A survey conducted in the United Kingdom has placed the Canary Islands as the fifth most talked about internationally on Facebook and Twitter by users in that country, behind only New York, Paris, Spain and France
The study, conducted by the British tour operator First Choice, also highlights that four out of ten adults in the UK admit to being ‘social tourists’ who consult on social networks from an average of 14 tourist destinations each year. Another of the highlights of the study reflects that three out of ten people claim that social networks are their greatest influence when choosing their next holiday destination
Sara Sánchez-Romo, head of social media at Promotur Turismo de Canarias, said the survey backed up the huge importance of promotions on the social network and the success of the Islas Canarias brand. It is represented on sites such as Facebook, Twiter and Youtube in 15 different languages with more than 800,000 followers.
“These channels allow us to broadcast all types of content, from photographs to videos, illustrations or memes, which in turn are often shared by users among their own followers.”
An international team of community managers daily manage these social profiles of the Islas Canarias brand with the aim of turning tourists into faithful prescribers of the destination and then sharing their experiences.
The hashtag #latitudedevida powered by @islascanariasoficial has already accumulated more than 150,000 photographs of the Canaries shared by Instagram users.