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New image for “Come to Santa Cruz” to attract more visitors 

The popular initiative “Come to Santa Cruz” (“Ven a Santa Cruz”) is being redesigned by the city council to encourage even more businesses to open on a Sunday.

So far, there have been 38 editions of the event with more than 250 hours of attractions.

The next is on July 2nd from 10am to 8pm and this will be the first with the new format.

The Mayor, José Manuel Bermúdez said the aim was to strengthen the commercial side of “Come to Santa Cruz” so that the local economy continues in the expansionary stage in which it has been for some years.

Sr. Bermúdez said that the initiative has produced good results but to maintain its strength, it was necessary to continue to engage private initiative. However, he stressed that the capital “was a lively and active city.”

“We will always go to the sector to paddle in the same direction,” said the Mayor, who recalled that during the celebration of Ven to Santa Cruz 36 per cent more premises opened than than any other Sunday.

The Mayor explained the potential of the Sunday opening as a tourist attraction and related the imminent start of the cruise terminal with the increase in the ticket bonus, which will facilitate the mobility of the Canaries and those who can arrive with more ease to Santa Cruz to begin their trips.

The presentation of the redesign of the programme was also attended by the ninth deputy Mayor and councillor for economic promotion, Alfonso Cabello, and the Secretary General of the Federation of Urban Areas of the Canary Islands (FAUCA), Abbas Moujir, as well as representatives from the commercial sector and other supporters. Sr. Cabello explained that from now on, greater prominence would be given to shops and restaurants that backed “Go to Santa Cruz and the city”.

He explained that the weight of trade and catering has been growing in the Canaries, standing in 2016 at 31 per cent of the regional GDP. In Santa Cruz it represents one in five new contracts that are signed each month, which represents 20 per cent of the total contracting in the munici-pality, that is, 900 monthly contracts.

Surveys conducted during the June “Come to Santa Cruz” celebration showed that more than seven out of ten people who attended it rated it as good or very good. In addtion, the business community believes that this initiative brings a number of benefits to the city,and the activities demanded by the public attending coincide with the activities being programmed.

The new campaign will focus very much on the businesses which are open and the products they sell.

July 2nd will see more than 20 activities including workshops for children, a handicraft market, inflatable castles, tourist routes on foot, parades and exhibitions, among others, in a dozen points. The programme of activities can be consulted in bit.ly/vensantacruz.