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Mixed visitor trends for Tenerife but Brit market still increases 


Tenerife has recorded a drop of 1.5 per cent in visitor numbers but the situation is put down to the “calendar effect” of Easter.

There was good news, however, for the island’s five-star hotels which increased their customers by 6.1 per cent in the first quarter of the year. The number of Brits was also up.

The data comes from the Receptive Tourism Statistics, prepared by the Cabildo and analysed by the Department of Tourism Research of Tenerife.

The figures show that from January to March, there was a decrease of 1.5 per cent to a total of 1,325,897. This period was characterised by the so-called “calendar effect” of Holy Week, which in 2017 was fully celebrated in April, while last year it fell in the month of March, leading to an “artificial” comparison.

The Spanish market, one of the issuers especially affected by this “calendar effect” lost 7.2 per cent in the quarter compared to the figures recorded in the first three months of 2016, with a total of 190,806 .

In terms of international tourism, the figure reaches 1,135,091 customers staying in tourist establishments in Tenerife, which is a slight decrease of 0.4 per cent compared to the same period of 2016. In the analysis of the markets, the British increase in the island by 0.8 per cent, with a cumulative figure of 462.051 housed in the first three months of the year. However, the German market, with a figure of 161,643 tourists in the three months, accumulated a decrease of seven per cent with respect to the same period of the previous year.

The French market rose significantly, with an increase of 11.2 per cent for a total of 46,201 subscribers, an issuer that has been positive since December 2016. Dutch markets also increased (+0.9%); countries of the East (+10.4%), Russian (+3.2%), Swiss (+2.7%) and Austrian (+5.5%). On the other hand, Italian tourists (-8.9%), Belgians (-3.3%) and Nordic tourists (-2.9%) fell.

In the first three months of the year, a total of 10,383,117 overnight stays are recorded in Tenerife, 2.5 per cent less than in the same period of 2016. The average stay is reduced by 0.09 points and stands at 7.83 days On average, occupancy in tourist establishments reached 72.5% on average (-1.9%).

Regarding the north/south split, the south of the island recorded in the first quarter a drop of 3.1 per cent for a global figure of 1,008,102 tourists. In the case of the north, there was an increase of 5.6 per cent to a total of 239,412 clients.

The winter season, comprising from November to March, registered a total of 2,210,924 housed in Tenerife, an amount that represents an increase of 0.8 per cent over the previous winter.

The overnight stays registered in the island in the season amounted to 17,145,205, 0.7 per cent less than in the previous winter, while the average stay was reduced by 0.12 points, with a mean of 7.75 days of duration. In the case of occupation during the winter season, it stood at a rate of 71.5 per cent, slightly decreasing by 0.2 per cent.

Taking into account the balance of issuing markets, national tourism ends the winter season with a total of 333,208 tourists staying, 2.3 per cent less than in the previous winter. This decrease is mainly due to the loss of Canary Islands tourism (-13%), as peninsular tourism increased this season by 5.1 per cent. For its part, foreign tourism added a total of 1,877,716 in the season, increasing its influx by 1.4 per cent in island accommodation. Thus, the 2016/17 winter saw an increase in the British (+3.4%), French (+ 11.3%) and Irish (+5.3%). Tourism also grew from Switzerland (+ 2.4%), Austria (+ 7.5%), Russia (+ 5.4%), Eastern countries (+ 8.8%) and USA + 4%).

The balance of the season is unfavourable for German tourism (-3.9%) and Nordic tourism (-1.8%). Belgian tourists (-4.6%), Italians ( -6.1%) and Dutch (-1.5%).