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German travel agents visit Tenerife to encourage third biggest market 


Tenerife has been hosting a group of 14 travel agents from RTK, the main German network of travel agencies which last year held its annual convention in the island.

Tourism of Tenerife organised the visit with the objective of deepening the knowledge of the tourist offer of the island.

Insular councillor for tourism, Alberto Bernabé, stressed the importance of these familiarisation trips “which allow not only profes-sionals to know first-hand the possibilities of Tenerife as a tourist destination but, as a result of this experience, have the necessary argu-ments to then recommend the destination to their customers. “

Travel agents had the opportunity to enjoy various activities such as visiting the National Park of Teide, the Pyramids of Guimar, Siam Park and a whales and dolphin trip. They also participated in a wine tasting and were able to try some of the most emblematic dishes of the cuisine of Tenerife.

These professionals participated in an active sale of the destination for the summer during the months of Novem-ber and December and the travel agents who sold the most Tenerife destination were the ones who visited the island with the collaboration of Norwegian and Condor and the hotels Hard Rock and Mencey.

RTK brings together some 4,000 travel agencies which, together, achieve a turnover of more than 3,000 million euros. In addition to the RTK agencies, the network includes FTI tour operators, Neckermann Reise, Mein Reise Bureau and TUI Travel Star.

The Germans are the third market in importance for Tenerife, with 656,289 visitors in 2016.

Its market share is 11.7% of the total of almost 5.5 million tourists who arrived on the island last year, behind only the British (with 36.6%), and Spanish (with a 20.9%). In terms of income generated for the island, German tourism bring to Tenerife an income of around 509.7 million euros.