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Cabildo launches new campaign #Yo Soy Tenerife 

PAGE 11 CABILDO

The Cabildo, through Turismo de Tenerife, has launched a new campaign #Yo Soy Tenerife.

Its objective is to raise the awareness of the impor-tance of the tourism sector for the economy of the island and for each and every one of its inhabitants, who are directly or indirectly responsible for their origin, age, residence or condition.

The campaign, which has a budget of around 100,000 euros, was presented by the Cabildo’s president, Carlos Alonso, and the island’s tourism councillor, Alberto Bernabé, who were accom-panied by 25 school children who have already received training through this initiative by the sociologist Lorena Crusellas.

The president of the Cabildo explained that the campaign “I am Tenerife” reflects “a motto, an illusion and a spirit” that have been part of the way of life in Tenerife for 30 years thanks to tourism.

The main objective of the campaign is for the inhabitants of the island to know the benefits of tourism. For this purpose, a decalogue has been drawn up which includes the most important aspects that have to do with this sector in the island, such as that only three per cent of the territory of Tenerife is occupied by some tourist activity or that one of every three taxes collected in the island correspond to the tourist activity.

#Yo Soy Tenerife will be reinforced with an au-diovisual piece in which different professional pro-files of the island, from a supermarket employee to a policeman, demonstrate how important they are for tourism because, in one way or another, they all interact with the traveller.

This new campaign is a continuation of those that, so far, have been launched with similar objectives. The initiative will have its own website, yosoytenerife.com and profiles in social networks.