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New website spotlights on sporting offers in the Canaries 

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Tourism chiefs in the Canaries are stepping up their efforts to promote the islands as an ideal place for sports training.

Minister of Tourism, Culture and Sports of the Government of the Canary Islands, Mariate Lorenzo, and the manager of Promotur Turismo de Canarias, María Méndez, presented the new communication platform ‘Training Non Stop’ and its website.

The initiative urges clubs, associations, teams and indi-vidual European athletes to benefit from the archipelago as a training place. The campaign is co-financed by the European Regional Development Fund and has a website available in six languages in addition to Spanish.

“The presence in the Canary Islands of high-level athletes, together with the large number of events of this character that are held here every year, constitute a great tourism promotion in itself,” said Mariate Lorenzo.

A major spin-off for the islands is the fact that many of these athletes post pictures and comments about the Canaries on their social net-work sites, adding to the promotion.

Sports tourism is becoming big business for the archipe-lago as it diversifies away from the traditional holiday pack-age.

According to Promotur Turismo de Canarias, 7.4 per cent of tourists who visit the Canary Islands, that is, 966,000 tourists, practise some sporting activity.

At the moment, 23 different sports are promoted but it is hoped to expand this offering.

The website is on training-nonstop.com and offers full details of all the sports, together with locations, acco-mmodation, etc.

Further promotions are being planned as part of the campaign during the rest of this year.