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Praise for Puerto as Canary Government backs three more renovation schemes 

PAGE 8 PRAISE

Puerto de la Cruz has been praised as a shining example of how a long-established tourist resort can reinvent itself.

Canary Minister of Tourism, Culture and Sports, Mariate Lorenzo and the Deputy Minister of Tourism, Cristóbal de la Rosa saw for themselves what has been done and what is pending during an official visit.

They called at various tourist sites, accompanied by the Mayor, Lope Afonso, tourism councillor, Dimple Melwani, and councillor for economic management, Sandra Rodriguez.

The Government of the Canary Islands will finance, through the Consortium for the Rehabilitation of Puerto de la Cruz, the renovation of three emblematic spaces.

These are the Playa Martiánez, the Paseo de los Cipreses and the Plaza Laurel.

Each year, the Ministry of Tourism, Culture and Sports allocates 500,000 euros to the aforementioned Consortium, made up of the central government, the Cabildo de Tenerife and the council of Puerto de la Cruz.

Mariate Lorenzo highlighted how Puerto de la Cruz has become an example of renovation of its outdated facilities and public spaces: “This commitment to rehabilitation is aligned with the Canarian Government’s strategy, focused on sustainability and improving the quality of our tourism model, always with the objective of achieving greater profitability for the sector and resulting in higher levels of employment and well-being of the residents of the area. “

The mayor of Porto, Lope Afonso, highlighted the fundamental role played by the autonomous community in “the ambitious process of renovation in which the municipality is immersed, which is bearing fruit in the business environment.”

The rehabilitation of Playa Martiánez has 500,000 euros from the Ministry of Tourism, Culture and Sports, added to the work being carried out by the Cabildo.

Also, 200,000 euros will be allocated to the old Paseo de Los Cipreses, declared of historic interest and parti-cularly important because it is the main access to the Paseo de la Costa, currently under construction, and the only one that will connect with the future viewpoint.

The last investment by the Government of the Canary Islands will be the execution of the project of renovation and improvement of the Laurel plaza, valued at 300,000 euros. This space, one of the main green areas of La Paz and which has great scenic value, needs more visible access, greater lighting, new furniture, expansion of the children’s play area and improvement of the vegetation and its surroundings.

A further 183,399 euros has been allocated for the improvement and refurbishment of the streets Nieves Ravelo, Doctor Ingram and Blanco.

Mariate Lorenzo stressed that the great commitment that Puerto de la Cruz has made for the rehabilitation is already having consequences in the improvement of its tourist numbers, since the number of visitors housed in regulated establishments stood this year at 774.294, which meant an increase of 15.2 per cent, up five points above the average of Tenerife, which stood at 10.8 per cent.

Meanwhile, the growth of the average income per available room (REVPAR) surpassed the average of the Island by five points, increasing by 21 per in Puerto de la Cruz by 16 per cent in the global Tenerife.