Lanzarote looks at new markets to avoid “dependency” on the Brits
The reinforcement of national tourism, diversification of markets, commitment to online marketing and promotional intensification of the main tourist products, such as the European Sports Destination and the Atlantic Museum.
These are some of the main platforms for promotion which Lanzarote tourism chiefs revealed at the FITUR fair in Madrid.
In 2017, sustainable tourism will have a special place in the agenda of Tourism Lanzarote, with the holding in October of the international summit of “Sustainable Tourism for the Development of the Tourism Industry”.
The Nordic, German, Po-lish, French and Italian markets are experiencing a clear trend towards improvement and efforts to continue this will be made in a bid to get away from dependence on the British market.
Lanzarote tourism chiefs were involved in more than 40 meetings with the main operators and national and international tourism agents during FITUR.
CouncilLor for Tourism of the Cabildo, Echedey Eugenio, and the CEO of the Foreign Promotion Society of Lanzarote (SPEL), Héctor Fernández outlined what had been achieved at a press conference.
Sr. Eugenio said he was very satisfied and described the work of the island delegation as “very positive and productive”.
“This is a time to plan since Lanzarote is undoubtedly consolidated as a destination of international reference and, in this sense, this position allows us to intensify those strategies and initiatives aimed at attracting the type of tourism that interests Lanzarote,” he said.
Sr. Fernández said one of the objectives was to offer visitors more experiences which would also increase spending and providing loyal customers with new products.
The 2017 calendar would feature a number of top sporting events under the “European Sports Destination” mark.
The new Atlantic Museum, Europe’s first underwater museum, has been well received and has become another of the island’s great attractions.
On the other hand, in the strategy of diversifying markets, in order to reduce dependence on the British, Héctor Fernández highlighted “the good news of the trend observed in the recovery of markets such as Nordic and German and the improvement of other emerging markets, including Italian, French and Polish, “as well as” the implementation of initiatives aimed at seasonalising Spanish tourism”.
Airlines also expressed their willingess to look at the opening of new niche routes.