International media full of praise for new Atlantic Museum
The Atlantic Museum of Lanzarote has captivated the planet’s media and led to unprecedented pubilicity, says the island’s Cabildo.
In fact, news of the opening ceremony on January 10th in the bay of Las Coloradas is estimated to have reached almost 200 million people through 230 reports, equivalent to an advertising value of more than 12 million euros.
The work of the British ecoescultor Jason deCaires Taylor has spread over five continents through newspapers, specialised magazines and the internet.
President of the Cabildo of Lanzarote, Pedro San Ginés, and the tourism adviser, Echedey Eugenio, both praised the value of a great promotional campaign for the island.
“As we pointed out from the first day, the Atlantic Museum adds value by itself to the leisure offer of the destination but, at the same time, it is a fundamental differential tool against other competing destinations and a promotional element of enormous value for the destination Lanzarote, ” they said.
Stories appeared in publications as diverse as The Indian Express, National Geographic, The Observer, Der Spiegel and the New York Times.
All were full of praise for the new underwater museum with its submerged eco-friendly sculptures created by deCaires Taylor.