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Warning over street adevertising as times change 

PAGE 3 WARNING

Businesses in Los Realejos are being warned about putting up any type of advertisements in the street unless they are specifically approved by the local authority.

The council says it is well aware that the way of advertising has changed over the years and is adapting regulations.

But it is reminding premises such as shops, cafes and restaurants that they cannot put out billboards and placards on a whim or they will be fined and the offending items removed.

The new rules are expected to come into force shortly and relate to all forms of outdoor business advertising.

This, said deputy Mayor and planning councillor Adolfo González was being done in an effort to improve the public spaces, the landscape and the environment in general.

The council estimates that the vast majority of outside advertising is unauthorised and is updating the regulations which were set down 18 years ago and now considered outdated.

“The emergence of new personal media such as mobiles, emails, tablets, laptops, among others, have led to fierce advertising competition, leading in turn to the proliferation of signs in roads, on buildings and street furniture,” said Sr. Gonzalez.

The new regulations will also apply to commercial advertising campaigns, events organised by private or public entities and electoral propaganda.

The example set by Los Realejos might later be adopted by La Orotava and Puerto de la Cruz.