Island’s internet deal to pay dividends
Lanzarote is determined to put itself on the international map by cashing in on the internet revolution.
The island’s Cabildo has signed an agreement with Rumbo, one of the main on-line tour operators in Europe, to relay special offers and promotions across the Continent.
It is hoped to draw in more Italian, French and Spanish visitors directly through the web which is regarded as a fundamental tool in today’s society.
Director general of tourism management in the Canaries, Rita Hernández said: “This is a clear indication that Lanzarote is doing great things.”
Chief executive officer of the Bravofly Rumbo Group, Francesco Signoretti said six out of ten European visitors who came to Spain last year booked transport, accommodation or other services through the internet. This clearly demonstrated the importance of the internet for planning a trip.
It is believed the deal will bring thousands of tourists to Lanzarote and would give the island the position it deserved when it came to European travel preferences.
The partnership will run to July 2014 to raise awareness and increase overnight stays. There will be several experimental offers and promotions. Rumbo will also hold innovation workshops for entrepre-neurs.
More than 20 million people access the Rumbo sites for airline tickets, holiday packages, hotels, car rentals, train travel, restaurants and tourist guides. It has sites in 15 different languages.