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Fashion over the phone for beach parade 

PAGE 11 FASHION

 

It wasn’t just visitors to El Médano who enjoyed two days of open-air fashion parades.

Thanks to a mobile phone app, more than 5,000 people from around the world tuned in to “Moda al Aire” , courtesy of the company “MeloQuedo!”

Users logged in from the Canary Islands, Spain, Brazil, Chile, the UK, China, Venezuela, the Dominican Republic, the Galapagos Islands and the United States.

“MeloQuedo!” is a mobile phone app for both Iphones and android. It is totally free and offers big brand campaigns, as well as facilities for culture and leisure.

The fashion show could also be followed through the website of www.granadilladeabona.es through a special link set up for this purpose.

The fourth edition of “Moda al Aire” was organised by the local council and businesses, using the beach next to the Hotel El Médano as the catwalk. There were also music and dance perfor-mances and was a way of bringing new people to this area of Granadilla. The live streaming was an added bonus and is becoming quite the norm as other events offered over the internet have included the World Wind-surfing Championships and bodyboarding.