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Lanzarote looks to New York 


Lanzarote is exploring the possibility of opening up a new route to New York.

Tourism chiefs met with representatives of the US travel company, Canary Island at the recent FITUR travel fair in Madrid.

This initial contact will be followed by further discussions with a view to perhaps instigating the flights in 2014. Lanzarote believes this will be a huge boost for the island and open up the North American market.

Cabildo chiefs are very aware that American tourists favour online bookings and like destinations which offer cultural activities and outdoor sports, primarily with their families. Nearly two out of three American travellers (64%) are willing to pay the right price if they are guaranteed quality and service.

The Lanzarote team also met with Iberia Express to see if flights to Madrid-Barajas can be strengthened to two or three frequencies in the months of July and August.